Hooray Today is a brand founded by illustrators and product designers Allison Black and Alyssa Nassner. After several years of working as corporate designers they both felt the need to bring joy and humor back to their creative process. In April of 2014 the pair joined forces to create Hooray Today, a company that revels in everyday moments and turning the mundane into something to be celebrated. Their product consists of bold typography, bow-tie clad characters, fruit-faced cuties and even a few sassy cats! Browse the Collections page to see their full line of work.